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Dernières publications
PUBLICATIONS - Communications
Ci-dessous les 12 dernières publications. Pour en voir davantage utilisez le menu des auteurs / années.
I. AIME, F. BERGER-REMY, M. LAPORTE (2016), The brand manager's challenges in the digital era , 7th International Research Meeting in Business and Management (IRMBAM-2016), Nice France
I. AIME, F. BERGER-REMY, M. LAPORTE (2016), The brand manager system twenty years after Low and Fullerton's critical-historical evaluation , Proceedings of the Academy of Marketing Science, AMS-WMC, Paris France
E. ALBERTINI, F. BERGER-REMY (2016), Does it pay to sustain a brand? A meta-analysis of the relationship between intellectual capital and the financial performance of the firm , EURAM 16th Annual Conference, Paris France
E. ALBERTINI (2016), How intellectual capital components mediate the relationship between CSR and advantage: the CEOs? point of view , EURAM 16th Annual Conference, Paris France
I. AIME, F. BERGER-REMY, M. LAPORTE (2016), Is the brand manager system doomed to disappear in the age of data? , 45th EMAC Annual Conference, Oslo Norvège
E. ALBERTINI, O. CHARPATEAU (2015), Ethical Argumentation in the Letter to Shareholders , EGOS Conference, Athens Greece
E. ALBERTINI (2015), Relationships between CSR and Intellectual Capital: The CEOs point of view , EURAM 15th Annual Conference, Varsovie Pologne
E. ARNOULD, D. DION (2015), Managing Human Brand Dynasties , Interpretative Consumer Research, Edimbourgh Royaume-Unis
E. ALBERTINI, O. CHARPATEAU, B. OXIBAR (2014), Ethics in the Letters for Shareholders , European Business Ethics Network, Berlin Allemagne
J. ALLOUCHE, P. GILBERT, M. LE BOULAIR (2014), Human Resource Management in French companies in China , Academy of Management (AoM) -The first HR Division International Conference in China, Beijing China
M. AULICINO, B. BARBOSA, P. AULICINO (2014), International Conference on Hospitality and Tourism Management , International Conference on Hospitality and Tourism Management, Paris France
E. ALBERTINI (2014), Measuring Environmental Performance: A Literature Review , European Accounting Association (EAA), Taline Estonie