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Manifestations scientifiques
Photo Gregor
 
Manifestations scientifiques
Manifestations scientifiques

4 & 6 JUIN 2015

JUIN 15 - VIth International Conference "Contracts, Procurement, and Public-Private Arrangements

Date : 4 & 6 JUIN 2015

Lieu : IAE de Paris Centre Biopark - 11 rue Watt 75013 Paris

VIth International Conference "Contracts, Procurement, and Public-Private Arrangements"
Paris, June 4 & 5 - 2015

This conference focuses on the recent developments in contract theories. Papers are invited on all topics of contract theories including: Relational contracting, transaction costs, renegotiations, incentives, award mechanisms, incomplete contracting, contract design, benchmarking, privatization, corruption, institutions.

Papers presented may be theoretical or applied. A special attention will be given to proposals addressing issues related to procurement and public-private arrangements.The conference will bring together academics, policymakers and practitioners to discuss those issues. The conference format will be designed to facilitate informal interactions among participants and promote future collaborations.

Keynote speakers

Program

ON-LINE REGISTRATIONS

 

20 MAI 2015

MAI 15 - Seminaire de recherche International

Date : 20 MAI 2015

Lieu :  l’Institut Français de la Mode, 36 Quai d’Austerlitz, 75013 Paris, Amphithéâtre YSL de  17h30 à 20h00

"Fifty Shades of Brand Meaning:  From Couch to Brand Attachment "
"L'inconscient des marques qui comptent "
   

Building strong relationships with consumers is the dream of many a brand. But it involves a thorough knowledge of brands. How can psychoanalysis reveal their unconscious side? Laying them on the couch helps to discover their indepth identity. Capturing their emotion and irrationality is a key element to better manage them and create attachment with their public.

Construire des relations fortes avec ses consommateurs est le rêve de bien des marques. Mais cela nécessite une connaissance intime des marques. Comment la psychanalyse peut-elle révéler leur inconscient? Les allonger sur le divan s'avère très utile pour connaître leur identité profonde. Saisir l'émotionnel, l'irrationnel des marques est une clé pour mieux les gérer et créer de l'attachement avec leur public.                                              

- Deborah McInnis, professeur de marketing, (University of Southern California),     
"Lessons Learned on Brand Attachment"

- Saverio Tomasella, psychanalyste,
"La marque entre inconscient et réalité"
                            

Le programme      

Attention, le nombre de places est limité.
Merci de vous inscrire avant le 26 avril auprès de Paula Berdugo: gregor.iae@univ-paris1.fr