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MERK Michaela
Docteur en Sciences de Gestion
Courriel : michaela.merk@merk-vision.com
Domaines de spécialisation / Specialization fields :
  • Marketing stratégique / Strategic marketing
Parcours professionnel / Employment History :
  • Since 2009 : CEO and Founder of Merk Vision
  • 2008/2009 : General Manager Estée Lauder Companies Germany
  • 2005 - 2008 : Category Director and Private label director Marionnaud / AS Watson
  • 1999 - 2005 : Trade Marketing Manager L'Oréal Luxury Division, Paris
Publications :

    Ouvrages / Books
  • M.MERK (2006), « Marketing Management, International Perspectives », Vijaya Editions, in (dir). Dominique Xardel,

    Articles
  • S.EROGLU, M.MERK, G.MICHEL (2015), « Salesperson/Brand Relationship: Main dimensions and impact within the context of private brand retailing », Journal of Personnal Selling and Sales Management

    Communications / Conference Papers
  • M.MERK, G.MICHEL (2013), « Developing a Sales Force ? Brand Relationships Scale », Association Française du Marketing (AFM), La Rochelle France, 16-17 Mai